Color is graded with the diamond upside-down. Its actual appearance can be influenced with cut quality.
Unlike carat-weight, which is standardized, color-grading is a subjective human estimation. Moreover, some labs have softer standards than others: The diamonds seen in many chain stores, malls and discount outlets have observable tint at higher grades, unlike diamonds sent to strict labs like AGS and GIA. Sub-par cut-quality can also cause a diamond to show more color face-up than its lab grade; assigned with the diamond upside-down. This can give shoppers a false and negative first impression about warmer colors. There is an enormous range of appearance for diamonds of any single color grade, based on the variables.
The goal of Crafted by Infinity is high performance. By focusing on all 57 facets' critical angles, rays of light enter and exit on shorter paths with greater intensity and brightness. This causes Infinity Diamonds to look much whiter in the face-up position than other diamonds.
As a general rule we observe that our Crafted by Infinity diamonds face-up 2 or more grades higher than their AGS color grade, and an astonishing 4+ grades higher than generic diamonds with average cut.
> Diamonds in commercial stores appear very tinted due to soft standards. Below average cut-quality exaggerates that appearance.
> Diamonds graded H or I in color by AGS or GIA regularly face-up with less tint than G color diamonds found in malls and chain-stores.
> Diamonds graded J color by AGS, paired with Crafted by Infinity cut quality, regularly face-up with less tint than G in malls and chain stores.
When selling Crafted by Infinity Diamonds we must repeatedly discourage conventional thinking of letter-ranges like DEF and GHI. Infinity Diamonds absolutely demolish those barriers. In hundreds of live viewings buyers are shocked when we don’t tell them color and they choose an Infinity several grades below their previously imagined threshold. Please use my See It To Believe It program. You won't believe how white these diamonds are face-up until you see them yourself.
Bright jewelry store lights make all diamonds look good. The real test comes when the diamond leaves the store and becomes observed through the infinite panoramas of real-world lighting that we live in, especially our typical social lighting conditions. That's where you'll want better brightness, more fire, more sparkle and more life.
Only a fraction of the world’s diamonds have Crafted by Infinity's cut quality. They are rare enough that most people have never seen one. Be sure to view them with your own eyes. They must be seen to be believed.