Infinity Diamonds are scientifically planned and precision-cut to look bigger and sparkle more.
Cutting a diamond to GIA Excellent or AGS Ideal is easy. It can be done on any factory assembly line.
Crafted by Infinity's goals far exceed those limited grades: Neither GIA or AGS measure dispersion (seen by our eyes as fire) or scintillation (seen as sparkle). They only evaluate the basic components of brightness and darkness in diamonds.
From the day Infinity was founded Paul Slegers has focused on visual results which are yet unmeasured and ungraded by diamond laboratories: Bigger fire, sharper scintillation and superior life through all lighting conditions.
Edge to edge brightness makes Crafted by Infinity diamonds look bigger than others of the same weight, and face-up whiter than others of the same color.
By precisely aligning all external facets the internal reflections remain unbroken, creating wider dispersive fans, seen by the eyes as bigger, bolder bursts of fire.
The crisp, precise faceting also creates more intense ‘on-off’ scintillation and sharper contrast for superior sparkle.
Better brightness, bigger, bolder bursts of fire, and superior sparkle. When combined at maximum levels; the definition of life in a diamond!
Superior rough crystal selection, scientific planning, precision-cutting and flawless quality control logically create a higher cost basis. But Crafted by Infinity Diamonds are marketed organically to save expense. Amazingly, the price for these breathtaking diamonds is less then Tiffany, Cartier, Hearts On Fire and others, even with superior performance and focused crafting goals shared by no other company.
The better brightness, fire, sparkle and life of Crafted by Infinity are scientific realities. You can read more about the science here.