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Zimbabwe embargo ~ Blue Nile follows our lead

Jul 4, 2019

A big political problem arose for the diamond-industry in 2010 when Zimbabwe was officially allowed to export rough diamonds under the Kimberley Process. If you wonder how this is possible, the Kimberley Process was designed to fight human-rights-abuses of rebel-groups but had no legal powers to sto...


Join us in Boise this July!

Apr 13, 2019

You’re invited July 12-13, 2019, for special High Performance Fun! This scintillating summer sparkle session is our first get-together ever. Bring a spouse or friend for fun in the sun, field-trips, education with experts and of course the chance to share and compare your h...


Lower Pricing On Crafted By Infinity diamonds!

Mar 29, 2019

What's the catch? There is NO catch!  These are still the best cut diamonds you can buy and now they cost less. And if you purchased a Crafted By Infinity diamond before this price reduction your stock just went up! When you want to upgrade your Crafted By Infini...


Crafted by Infinity price reduction

Mar 21, 2019

By changing providers and policies in fundamental areas such as shipping, insurance, distribution and support we significantly cut our fixed-costs.  As a result we have just announced the first ever global price-reduction in Crafted by Infinity history. This price-reduction comes with n...


Quantum Diamonds

Aug 17, 2018

While commonly known as the gemstone of romance, diamonds have some amazing uses outside being a lasting token of love. As the hardest natural substance diamond's atomic structure is one of the most tightly bonded due to the intense pressure needed to transform carbon into its cryst...


Found: A Quadrillion Tons of Diamonds!

Jul 26, 2018

While scientists know a great deal about what lies beneath the surface of our planet, there are still many questions left to be answered. Using seismic data scientists are trying to see what the deepest parts of the earth may be like.  Researchers have found underground rock formations resembli...


High Performance Diamonds Social Channels

May 1, 2018

Follow. Like. Comment. Share. Join our enthusiastic family of diamond and jewelry lovers on the internet. Let us surprise and delight you, again and again, with breathtaking beauty. Help us spread joy, share your own images and send us your thoughts. We want to hear from you! ...


It's the law. "DIAMOND" means natural diamond.

Aug 2, 2015

When referencing anything man-made it is only permissible to use “synthetic diamond”, “laboratory-grown diamond” or “laboratory-created diamond” with no abbreviations.  This a big relief to reputable professionals. And it should be to you too. Why? Because...

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