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Infinity Diamonds are scientifically planned and precision-cut to look bigger and sparkle more.
Cutting a diamond to GIA Excellent or AGS Ideal is easy: This can be done on any factory assembly line.
Crafted by Infinity's goals exceed those rudimentary goals: Neither GIA or AGS measure dispersion (seen by our eyes as fire) or scintillation (seen as sparkle). They only evaluate the basic components of brightness and darkness in diamonds.
From the day Infinity was founded Paul Slegers has focused on visual results which are yet unmeasured and ungraded by diamond laboratories: Bigger fire, sharper scintillation and superior life through all lighting conditions.
Edge to edge brightness makes Crafted by Infinity diamonds appear larger than others of the same weight, and face-up whiter than others of the same color.
By precisely aligning the compound mirrors, internal reflections remain unbroken, producing wider rainbow fans the eyes see as Bigger, Bolder Bursts of Fire.
Crisp optical precision creates sharper contrast in motion, with more scintillation intensity and more vivid flashes, seen as superior sparkle..
Better brightness, bigger, bolder bursts of fire, and superior sparkle bring more life to diamonds Crafted by Infinity.
Superior rough crystal selection, scientific planning, precision-cutting and flawless quality control logically create a higher cost basis. But Crafted by Infinity Diamonds are marketed organically to save expense. Amazingly, the price for these breathtaking diamonds is less then Tiffany, Cartier, Hearts On Fire and others, even with superior performance and focused crafting goals shared by no other company.
The better brightness, fire, sparkle and life of Crafted by Infinity are scientific realities. You can read more about the science here.